#12 - TikTok Shops deep dive with Jon Snow of the Snow Agency

Hey you! Happy Friday, hope you had a great week 🙂 

First some personal news from us:

• In case you missed it Will made a big career switch 2 weeks ago

• Bar’s hosting a DTC Ski event in Aspen - if you’re not already going check out Dara Denny’s promo for it

In this week’s episode, we’re lucky to have Jonathan Snow, founder of the Snow agency and one of the most curious people I know.

Be sure to listen to the full episode on either Spotify or Apple 

🎯 The TL;DR of our conversation 🎯 

1. Jon’s unique background coming from Medicine and transitioning into e-commerce, and why practicing medicine and e-commerce are very similar. The short version - both require diagnosing the problem through measurement, and devising a course of action to fix it. If you can’t measure it you can’t manage it

2. What metrics to look at to properly diagnose a brand

3. TikTok Shops deep dive, and why Jon thinks Shops is the biggest opportunity for Brands in 2024. We dive into how some brands are driving more Shops revenue than their DTC site and why every brand should be investing in Shops.

If you enjoy the conversation, be sure to check out Jon’s newsletter, we’ve personally been big fans.