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- #16 - A fractional CMO's keys to repeated growth success
#16 - A fractional CMO's keys to repeated growth success
How Simon Wool's operator experience helps him scale learnings across multiple clients.
Don't V*LOOKUP, Will Holtz & Bar Bruhis
April 25, 2024
On this special *live* edition from DTSki in Aspen, we spoke with Simon Wool who’s a fractional CMO for eComm brands.
Simon has a storied background ranging from Barstool Sports and Shazam to running Growth at brands such as Everyday Rose, Little Spoon, and Jambys.
One of the most interesting tidbits in the middle of the interview (12:15) is Simon’s commentary on Meta’s “broken ad product“ right now, yet the strategy around testing on the platform hasn’t changed (showcasing Meta’s continued dominance).
“It might not deliver a first click purchase on Facebook, but running ads, long-term, long-tail, is going to help your business.”
This is an insightful look into a mind of a tenured marketer who’s diverse experiences has led to a consistent set of playbooks to pull from. Tune in for more below: