#17 - An attorney turned DTC operator

This week we’re super lucky to have Sam Coxe, CEO and founder of Flaus, fresh off her big Shark Tank appearance! You’re not going to want to miss out on this behind-the-scenes look at how she’s been able to put her business in hyper-growth mode.

Sam has a unique background coming from law and psychology degrees. What I found most useful, was her bullet-proof de-risk launch strategy and the way she’s thinking about her end consumer from a psychology perspective. How would this make them feel?

She took a crawl/walk/run approach to validating her product, which was extra important given the costs associated with launching an electrical consumer good - engineering, production, etc.

Let’s dive in: