- Don't V*LOOKUP
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- #18 - Navigating omnichannel distribution, political cycles, and new marketing channels.
#18 - Navigating omnichannel distribution, political cycles, and new marketing channels.
David Baker, Chief Digital Officer of Beekman 1802, covers a lot of digital ground.
Don't V*LOOKUP, Will Holtz & Bar Bruhis
May 28, 2024
Most of the guests on Don’t VLOOKUP have self stated ‘non-traditional backgrounds’.
But the truth about eCommerce is that it doesn’t take a marketing degree to get started, but rather it takes a “figure this out” attitude to learn this digital ecosystem, and for David Baker, Chief Digital Officer for Beekman 1802, this curiosity started with a Macbook and a political campaign.
David’s “low key” start in the world of digital engagement
In the below piece, David touches on how his start within various political roles taught him the table stakes of eCommerce engagement which led him down the path of managing media buying teams from Enterprise CPG beauty players like L’Oreal to his current role leading omni channel strategies at Beekman 1802.
You won’t want to miss this one, read more below 👇️