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#20 - Building a premium omnichannel brand with Necessaire's Calvin Lammers

How to brand-build with retail expansion, how beauty brands should approach creator & influencer strategy, and more...

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Don't V*LOOKUP & Teddy Kolva
June 19, 2024

Hey loyal DVLU reader 🫡 

A few weeks ago, we spoke with Calvin Lammers, the SVP of Digital at Necessaire, a leading personal care brand available at Credo, Sephora and Nordstrom, among many other retailers.

Before Calvin led up digital at Necessaire, he worked at BAI, Spindrift and Health-Ade Kombucha. These stints gave him a unique perspective on the importance of brand-building as you expand from DTC-only to omnichannel.

Give a listen to our full conversation below:

🍎 Apple

🎧️ Spotify

📺️ YouTube 

Some of Calvin’s 🔥 takes from our chat:

  • 2:40 - How cross-context experience in eCommerce has served him best in his role as a digital leader today.

  • 12:15 - Brand-building > discounting.

  • 17:45 - Daasity as a solution for unifying retail + DTC data, and measuring the impact of TikTok, Meta, influencers and more on omnichannel.

Thanks for checking out episode #20 of DVLU - we appreciate your readership!